The Future of Personalization in Ecommerce

Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this method to better engage with them. But we’ve barely even scratched the surface of what e-commerce personalization can do. … Read more

How to Create and Deploy the Best Marketing Automation Strategy

A healthy marketing automation strategy can help you pull in higher revenues if you know how to create it and deploy it in your sales process. Read this blog to know more about the marketing automation strategy. Every marketer is adopting marketing automation tools in its business strategy to simplify its repetitive and time-consuming tasks. Marketing automation can … Read more

Why Are Push notifications Important

Getting users to engage and re-engage with mobile apps is a challenge. One tactic to reach users who are online is push notifications. Push notifications are a fast and efficient way to communicate with your audience. Why are mobile push notifications so powerful? Let’s consider the benefits that mobile push notifications can bring to your … Read more

What is The Importance of Customer Segmentation

While mass marketing tactics are still able to get results, the assumption that simply everyone will be interested in buying what you are selling is a time-consuming, inefficient, and expensive strategy. Instead of a ‘one-size-fits-all’ approach, successful segmentation clusters your customer data into groups sharing the same properties or behavioral characteristics, helping to drive dynamic content … Read more

Why SMS Marketing Doesn’t Suck Anymore

Did you know that we check our phone 85 times per day, on average? What does that mean for your SMS open rates? A pretty impressive number: 82.1%. Even 80% of Millennials say their phone is the first thing they check when they wake up. The point is that people keep their phones handy and are always ready … Read more

6 Best Practices for Push Notifications in 2020

A push notification is a powerful marketing tool that is currently being used by marketers and developers in two different ways. Blasting impersonal, spammy notifications to user’s devices that annoy them. OR Sending notifications to users that are personalized and at the optimal times. Here’s a hint: You want to be the company that sends personalized … Read more