3 Push Notifications to Boost your 30-day User Retention Rates

If there’s one thing that resonates with mobile users more than well-timed push notifications, it’s creative push notifications. A copy is important in all messaging channels, and the best mobile teams stretch their creative muscles to fit engaging content into the limited space of a push notification. Below are some of our favorite examples of creative … Read more

Best Black Friday Marketing Ideas for eCommerce

Last year, U.S. eCommerce revenue set a record of $3.34 billion on Black Friday – a substantial 21.6 percent year-over-year growth rate. What does this mean to eCommerce? More people are increasingly ditching the old way of going to a physical store for their holiday purchases. Consumers are actively spending more time online to search … Read more

3 Reasons why you need an ecommerce personalization

If your team is like most eCommerce organizations these days, you have already made some progress in your personalization journey by serving relevant content to your ideal customer groups and optimizing the experiences that you serve. The ability to deliver true 1-to-1 personalized experiences across all channels has been the dream of every marketer — … Read more

Everything You Need to Know About eCommerce SMS Marketing

23 billion text messages are sent every single day. Those are some pretty staggering numbers and shows just how much people love using this medium for communication. Although not everyone in the world has a smartphone with Internet access, five billion people can use SMS messaging. And it’s this sheer scope along with the frequency … Read more

What Is SMS Marketing? Everything You Need To Know

SMS (short message service) marketing is the process of sending promotional, transactional, and other marketing-related messages to customers via SMSs on mobile phones. SMS marketing is just another marketing channel for your company to reach your customers. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns. However, unlike most other marketing … Read more

Is SMS Marketing Still Relevant in 2020?

Let’s be honest, getting ahold of your customers in 2020 can sometimes be, well, difficult. Just as marketers are constantly on-the-go, so are the folks you’re trying to sell to. That’s why sticking to a single marketing channel isn’t exactly a great idea anymore. Businesses need to be anywhere and everywhere their customers are, especially since those … Read more

5 Ways to Generate More Ecommerce Sales with Facebook Ads

According to Adweek, a typical return on investment from Facebook Ads in eCommerce is 152%. And the average order value online stores receive from ad referral is $85 (source). But with more than 2 million businesses already advertising on Facebook, gaining an audience’s attention and turning it into eCommerce sales is getting harder by the day. … Read more

Top 10 eCommerce Tips for 2019

shopify seo

The world of eCommerce is changing fast. We are now seeing the emergence and increased use of many innovative technologies and data analytics, all aimed at offering better customer experience. As an online retailer, you have to ask yourself, where do you stand? Are you still employing traditional e-commerce tactics? Will you have the lion’s … Read more