4 Types of Customer Segmentation All Marketers Should Know

Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one-size-fits-all approach. Today, personalization is one of the most effective ways you can truly attract new customers and retain … Read more

Customer Segmentation In E-Commerce: How To Do It And How To Use It

customer segmentation

13 customer segments you can identify and tailor your marketing messages for You hear over and over that you should not be doing one-size-fits-all marketing but segmenting customers and tailoring messages instead. Why? Because segmenting customers based on their behavior eliminates the guesswork – they literally show you what marketing works with them so you … Read more