5 Best Shopify Email Marketing Apps

Whether you’re new to email marketing or not, imagine searching for a new email marketing tool on the Shopify App Store. You might type “email marketing” into the app store, and you’d find this: Trying to narrow down his search and use filters, you might get it down to 150 email marketing tools. That’s not … Read more

The 5 Best Klaviyo Alternatives for Ecommerce

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away. Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there. So I’ve compiled the 5 best Klaviyo email marketing alternatives if paying that price isn’t your jam. Klaviyo … Read more

How To Effectively Use Email and SMS Marketing Together

As a business owner, you already realize the importance of staying in touch with your leads and customers. If your marketing techniques are up to par with modern technology and proven strategies, then you are already using either Short Message Service (text message/ SMS) or email marketing in your business communications. But, have you thought about how … Read more

SMS Marketing vs. Email Marketing

As a marketer, it’s imperative you get the maximum ROI from each marketing campaign you run. But with so many different avenues available, it can be a huge challenge to identify the right medium for your next campaign. After all, what works for one company isn’t guaranteed to work for you – even if you’re … Read more

How To Drive More Sales With Email

If you want to build a sustainable, and competitive eCommerce store today, you have to be willing to invest in email marketing. A well-executed email strategy can help you scale up your brand awareness, qualify and nurture leads, increase traffic to your store, drive repeat purchases, and build a stronger, more profitable eCommerce business over … Read more

5 Key Benefits of Email Marketing Automation for eCommerce Businesses

For modern consumers, email has become one of the most popular channels of communication and information exchange. This popularity stems from the fact that emails are easy to create and fast to send, but they cost significantly less compared to other traditional communication channels like SMS. For this reason, brands have adopted emails to reach … Read more

5 Easy Email Marketing Segmentation Strategies to Try Today

Marketers know that segmenting email marketing lists can improve open and clickthrough rates. Mailchimp’s latest user data showed that segmented campaigns get 14.37% more opens and 64.78% more clicks than non-segmented campaigns. That said, figuring out the best way to segment your email marketing lists can be a huge undertaking. To make it a little less daunting, this post … Read more