What is The Importance of Customer Segmentation

While mass marketing tactics are still able to get results, the assumption that simply everyone will be interested in buying what you are selling is a time-consuming, inefficient, and expensive strategy. Instead of a ‘one-size-fits-all’ approach, successful segmentation clusters your customer data into groups sharing the same properties or behavioral characteristics, helping to drive dynamic content … Read more

The Importance of Market Segmentation (2020)

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960s, most companies tried to market products to the masses with declining success. It is important to identify key target markets! What is Market Segmentation Is the pet rock a perfect birthday gift for everyone? How … Read more

5 Ways to Segment Your Ecommerce Emails for Better Engagement

The more relevant your emails are, the more likely they are to drive organic engagement. According to DMA, segmented and targeted emails generate 58% of all email marketing revenue, while Experian found that personalized emails generate 6x higher transaction rates. There’s no arguing with the data – segmenting your campaigns is guaranteed to increase your ROI. When it … Read more