7 Major Benefits of using Web Push Notifications in eCommerce

Web Push Notifications is a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. Email Marketing has lost its charm. SMS Marketing is almost dead. Push Notification has now taken over. … Read more

Top D2C Brands in India

Traditionally, any small retail business needed distributors like supermarkets and other retail outlets to make their product reach the masses. This meant sharing a great deal of profit with wholesalers and retailers. The only direct relationship manufacturers could secure with consumers was through unorganized door-to-door selling which became outdated and of little use in understanding … Read more

Mobile Push Notifications: Everything you need to know

In this post, we take a deep dive into everything you need to know about push notifications, including example use cases and considerations for iOS and Android. What Is a Push Notification? Before diving deeper into how to use them, it’s important to make sure we understand push notifications—and the different types of push—at the … Read more

How These 5 Direct to Consumer Brands Are Changing e-commerce

Every Direct to Consumer company does advertising a little differently. We’ve examined eight D2C companies that all share one thing in common: their one-of-a-kind approach to marketing and advertising has brought them lots of recognition, customers, and revenue. Let’s examine these five Direct to Consumer e-Commerce companies and discuss what you can take away from … Read more

How to Get Started With Omnichannel Personalization

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. A common misconception is that “omnichannel” means “within” multiple channels—in other words, that it’s a matter of taking … Read more


Manufacturers and distributors had clearly agreed-upon rules – Manufacturers made products, distributors/retailers bought it in large volumes and sold it to end customers at a higher price. But that was the case only till eCommerce technologies intervened and changed things for good. Handling end customers is no more complicated, thanks to eCommerce platforms and operational … Read more

Why Hyper-Personalization Is The Future Of Marketing

We are living in the era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed? By providing highly targeted, customized, and hyper-personalized experiences. … Read more

5 Steps to Achieving Omnichannel Personalization

Deliver on the Seamless Customer Experience Promise with a Phased Approach to Omnichannel Personalization As retailers settle into 2016 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from eCommerce giants, emerging technologies, and shifting consumer behavior have outpaced omnichannel integration. This has prompted … Read more

What is D2C e-commerce

As times change, more B2B businesses are moving towards D2C e-commerce strategies. What is D2C e-commerce? Direct-to-consumer e-commerce, popularly known as D2C or DTC e-commerce, is a term for an e-commerce model where traditional B2B businesses start selling directly to end-consumers. Like for example, farmers selling directly to a customer who will consume their produce. Difference … Read more

5 eCommerce Personalization Examples To Boost Conversions

Personalization is the future of eCommerce. It’s that simple. It would be easy to throw a ton of statistics at you. Like the fact that 91% of customers are more likely to buy from an online store that provides personalized experiences. Or the growing willingness among users to share their personal information in exchange for … Read more