How to Get Started With Omnichannel Personalization

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. A common misconception is that “omnichannel” means “within” multiple channels—in other words, that it’s a matter of taking … Read more

Why Hyper-Personalization Is The Future Of Marketing

We are living in the era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed? By providing highly targeted, customized, and hyper-personalized experiences. … Read more

5 eCommerce Personalization Examples To Boost Conversions

Personalization is the future of eCommerce. It’s that simple. It would be easy to throw a ton of statistics at you. Like the fact that 91% of customers are more likely to buy from an online store that provides personalized experiences. Or the growing willingness among users to share their personal information in exchange for … Read more

Getting Started with Ecommerce Personalization

In getting started with eCommerce personalization, remember that personalization simply means interacting with your online customers in a personal way. With all the talk of personalization as an eCommerce trend in 2018, it’s tempting to want to complicate the idea. On the contrary, in this article, we want to show retailers just how easy it … Read more

Personalization Vs Recommendation

Recommendation and personalization are often wrongly used as interchangeable terms relating to online marketing. They are both essential practices for almost all businesses with an online presence, however. Along with A/B testing and broad optimization techniques, these tools are the future for marketing in the 21st century. While they are complex methods of reaching and retaining … Read more

5 Trends Transforming Ecommerce Personalization

Forty percent of U.S. consumers have purchased something more expensive than they originally planned because their experience was personalized, according to “The 2019 State of Personalization Report,” by Segment (PDF). The report also shows that a personalized recommendation drove 49% of shoppers to by a product they did not initially intend to buy. Those findings … Read more

What is Website Personalization

Website personalization is the art of offering an exclusive, one-on-one custom made experience to your online visitors when they land on your site. You customize their experience based on their past purchases, their geography or behavior in a manner that serves multiple business purposes – higher customer satisfaction, longer visit duration, boosted site visits, lower … Read more

3 Reasons why you need an ecommerce personalization

If your team is like most eCommerce organizations these days, you have already made some progress in your personalization journey by serving relevant content to your ideal customer groups and optimizing the experiences that you serve. The ability to deliver true 1-to-1 personalized experiences across all channels has been the dream of every marketer — … Read more

Techniques Of Email Personalization 2020

We are living in the era of eCommerce personalization or a simply personalization in everything related to business. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only … Read more