How to Create and Deploy the Best Marketing Automation Strategy

A healthy marketing automation strategy can help you pull in higher revenues if you know how to create it and deploy it in your sales process. Read this blog to know more about the marketing automation strategy. Every marketer is adopting marketing automation tools in its business strategy to simplify its repetitive and time-consuming tasks. Marketing automation can … Read more

Why SMS Marketing Doesn’t Suck Anymore

Did you know that we check our phone 85 times per day, on average? What does that mean for your SMS open rates? A pretty impressive number: 82.1%. Even 80% of Millennials say their phone is the first thing they check when they wake up. The point is that people keep their phones handy and are always ready … Read more

Why You Need To Connect Your Marketing Automation And CRM

If your product messaging and value proposition is presented differently by your marketing and sales teams, it will create a confusing experience for your buyer. If your messaging is inconsistent, you risk alienating your contacts by losing their trust. To them, it might sound like someone is lying or that your team does not fully … Read more

5 Types Of Marketing Automation

I’m sure you’ll agree – the benefits of marketing automation are many. For one, it helps alleviate repetitive tasks. Marketing automation also helps nurture and convert leads more efficiently. And on autopilot, at that. And it ensures that no leads skip through the cracks. But there’s a catch: Marketing automation strategies can be so hard to … Read more

Best Cross Channel Marketing Automation Software

Cross channel marketing automation is used to engage with your prospects or customers across all digital platforms and devices. It is a modern marketer’s tactic used to transform eCommerce and marketing in general into a growth machine. With cross channel ecommerce marketing automation, you can stir up interactions and automated feedback together with contents on … Read more

11 Marketing Automation Tools for E-commerce Business in 2021

Marketing automation for e-commerce refers to an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behavior and campaign performance. What Marketing Automation does? Today, many marketers are overloaded with work and dealing with issues like being unable to track engagement and hunting unqualified leads,  just to name … Read more

Difference Between CRM And Marketing Automation

Keeping a stable relationship with your customers is an essential aspect of your success. However, with the multiple marketing channels and sales processes, customer relationship became quite complex to manage. If you don’t use customer relationship management (CRM) and marketing tools, you’re leaving money on the table. To help you out, I’ll outline what the … Read more

The 6 Basic Marketing Automation Nurture Campaigns

Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for … Read more

Marketing Automation Checklist 2020

Marketers are kind of like the cool kids on the block — they always know what’s hip, they know all the right people, and they know what people want.  They’d be the first to tell you about exciting new trends like marketing automation software. From small businesses to large enterprises, marketing automation is becoming a core … Read more

Marketing Automation: Key Challenges and Solutions

The benefits of using marketing automation seem clear. Every year more marketers decide to move away from “spray and pray” campaigns and choose to automate their communication instead. But adopting marketing automation isn’t a walk in the park, as our research found. In our survey, we’ve asked more than 2,500 marketers around the globe about the … Read more