What is The Importance of Customer Segmentation

While mass marketing tactics are still able to get results, the assumption that simply everyone will be interested in buying what you are selling is a time-consuming, inefficient, and expensive strategy. Instead of a ‘one-size-fits-all’ approach, successful segmentation clusters your customer data into groups sharing the same properties or behavioral characteristics, helping to drive dynamic content … Read more

How to Get Started With Omnichannel Personalization

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. A common misconception is that “omnichannel” means “within” multiple channels—in other words, that it’s a matter of taking … Read more

Why Hyper-Personalization Is The Future Of Marketing

We are living in the era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed? By providing highly targeted, customized, and hyper-personalized experiences. … Read more

5 Steps to Achieving Omnichannel Personalization

Deliver on the Seamless Customer Experience Promise with a Phased Approach to Omnichannel Personalization As retailers settle into 2016 armed with predictions for leading industry trends, one movement that dominates the space is omnichannel. While not new, fierce competition from eCommerce giants, emerging technologies, and shifting consumer behavior have outpaced omnichannel integration. This has prompted … Read more

5 eCommerce Personalization Examples To Boost Conversions

Personalization is the future of eCommerce. It’s that simple. It would be easy to throw a ton of statistics at you. Like the fact that 91% of customers are more likely to buy from an online store that provides personalized experiences. Or the growing willingness among users to share their personal information in exchange for … Read more

Getting Started with Ecommerce Personalization

In getting started with eCommerce personalization, remember that personalization simply means interacting with your online customers in a personal way. With all the talk of personalization as an eCommerce trend in 2018, it’s tempting to want to complicate the idea. On the contrary, in this article, we want to show retailers just how easy it … Read more

9 Awesome Benefits Of Website Personalization

The World Wide Web launched back in the early 1990s as a way for anyone with a computer and an internet connection to access vast amounts of information. It quickly blossomed from a space primarily used for research to what is now referred to as Web 2.0. Internet connection speeds ramped up, users increased exponentially, … Read more

Personalization Vs Recommendation

Recommendation and personalization are often wrongly used as interchangeable terms relating to online marketing. They are both essential practices for almost all businesses with an online presence, however. Along with A/B testing and broad optimization techniques, these tools are the future for marketing in the 21st century. While they are complex methods of reaching and retaining … Read more

7 Shopify Personalization Examples

In a consumer market that leans heavily towards online shopping, the Shopify platform has seen tremendous success over the last few years by offering store owners a simple, easy to use platform for creating an online store, including all the necessary bells and whistles like a shopping cart solution designed to sell, ship and manage … Read more

5 Trends Transforming Ecommerce Personalization

Forty percent of U.S. consumers have purchased something more expensive than they originally planned because their experience was personalized, according to “The 2019 State of Personalization Report,” by Segment (PDF). The report also shows that a personalized recommendation drove 49% of shoppers to by a product they did not initially intend to buy. Those findings … Read more