What is Website Personalization

Website personalization is the art of offering an exclusive, one-on-one custom made experience to your online visitors when they land on your site. You customize their experience based on their past purchases, their geography or behavior in a manner that serves multiple business purposes – higher customer satisfaction, longer visit duration, boosted site visits, lower … Read more

Omnichannel Personalization for E-Commerce

How come omnichannel Personalization came into consideration? Consumers today have become very dynamic in their approach. As opposed to the earlier linear approach wherein consumers traveled in a predefined sales funnel which typically started from discovery to consideration and then from evaluation to purchase, before finally ending at retention; the new-age consumers travel in a … Read more

3 Reasons why you need an ecommerce personalization

If your team is like most eCommerce organizations these days, you have already made some progress in your personalization journey by serving relevant content to your ideal customer groups and optimizing the experiences that you serve. The ability to deliver true 1-to-1 personalized experiences across all channels has been the dream of every marketer — … Read more

Techniques Of Email Personalization 2020

We are living in the era of eCommerce personalization or a simply personalization in everything related to business. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only … Read more

5 Can’t-Miss E-Commerce Personalization Ideas

Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that they want more. While many e-commerce companies … Read more