Why Are Push notifications Important

Getting users to engage and re-engage with mobile apps is a challenge. One tactic to reach users who are online is push notifications. Push notifications are a fast and efficient way to communicate with your audience. Why are mobile push notifications so powerful? Let’s consider the benefits that mobile push notifications can bring to your … Read more

6 Best Practices for Push Notifications in 2020

A push notification is a powerful marketing tool that is currently being used by marketers and developers in two different ways. Blasting impersonal, spammy notifications to user’s devices that annoy them. OR Sending notifications to users that are personalized and at the optimal times. Here’s a hint: You want to be the company that sends personalized … Read more

7 Major Benefits of using Web Push Notifications in eCommerce

Web Push Notifications is a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. Email Marketing has lost its charm. SMS Marketing is almost dead. Push Notification has now taken over. … Read more

Mobile Push Notifications: Everything you need to know

In this post, we take a deep dive into everything you need to know about push notifications, including example use cases and considerations for iOS and Android. What Is a Push Notification? Before diving deeper into how to use them, it’s important to make sure we understand push notifications—and the different types of push—at the … Read more

Why Hyper-Personalization Is The Future Of Marketing

We are living in the era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed? By providing highly targeted, customized, and hyper-personalized experiences. … Read more

How to maximize value from push notifications

In this column, we’ll break down the not-yet-mighty push notification: general best practices, opt-in best practices, two main ways to segment your customers, timing best practices and push notification types. Let’s get started. General best practices for push notifications These may seem obvious to some, but they’re certainly not universally in play. Make sure that at … Read more